Sustainability  Inspired by nature and giving back to nature, we are committed to push the boundaries of the denim industry while driving change for the benefit of society and a sustainable future. We have three pillars of our sustainability approach that are in line with UN Sustainable development goals.
We take pride in our state-of-the-art machinery that serves as a building block for manufacturing premium yarn and denim fabrics. We aim for fashionably functional and smart fabrics that break conventional borders and make room for life, and that is why we have invested in Jeanologia’s Smart Lab. We are working with the best in the industry such as Archroma, Dystar, Lenzing or The LYCRA Company. We take pride in offering innovative products such as SELF-FIT fabrics, which fit 2 sizes up and down, or MECHA-STRETCH fabrics which offer ultra-comfortable stretch without the use of any synthetic fiber.
The most energy-efficient and environmentally friendly heat source in the world, the induction heater introduced by Naveena Steel is the first one to be used in Pakistan. Induction heating provides and gives us speed and quality without impacting the environment in a major way.
Sustainable business starts with sustainable raw materials. Our spinning unit is providing the best
quality yarn with cotton and sustainable fibers to our denim units. We have inhouse post- consumer and
post-industrail waste facilty. We will soon be able to offer a minimum of 20% recycled post-consumer waste in all
our products till 2024.
Focusing on climate change and energy, water stewardship, chemicals & waste management, we use the combination
of the most consciously acquired raw materials and processes to minimize our impact on the planet.
HOLISTIC DENIM | HORIZON | ECOLEAN
AQUALTER | H2NO Organic | BCI | Recycled cotton
Hemp | Tencel | Lycra | Roica | Ciclo
Our commitment to responsible and sustainable water use is enshrined in our water management policy, which focuses on efficient use through reuse and recycling.
We are planning a future to reuse water by up to 70% by 2024
Our SCADA system lets us monitor how much steam, water, and chemicals are being consumed in real time, helping us reduce our consumption in a paperless environment. So far we have:
The certifications we have achieved so far is a further indication of our commitment to fulfilling our promises. These include:
Naveena as a company, is seeking a deeper understanding of the risks and opportunities of a changing climate and has partnered with multiple organizations supporting this cause
By focusing on occupational health and safety, creating a gender-balanced, diverse and inclusive workplace and supporting local development, we are able to steer the country in the right direction.
At Naveena, we make sure to not only reduce our environmental footprint but also be responsible towards our nature.
Due to this, we have teamed up with WWF Pakistan to educate our staff on these key issues.